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How Google and Twitter’s Partnership Will Affect Hotels

The Internet and the Social Media Sites

There has been a lot of confusion on whether social signals from Facebook, Twitter and other social channels influence Google’s search algorithm and results . Matt Cutts, the head of Google’s Webspam team, previously had stated that, “If something occurs on Twitter or occurs on Facebook and we’re able to crawl it, then we can return that in our search results.”
A little over 2 weeks ago, Twitter and Google reached a new partnership allowing the search giant access to Twitter’s “Firehose” tweet stream, which is generated and viewed by over 284 million users. The new alliance between Google and Twitter will present more opportunities for Twitter to convert new users, while enhancing user search experience for Google with real-time user generated content.

The Twitter

For years, Twitter has not been a medium for organic reach; however, the outcome of the deal between the two tech giants will have the following affect:
Tweets will start showing in the Google’s search results
Hashtags will be searchable in search engine results pages (SERPs)
Twitter will increase its organic reach and user base activity
Further validates the importance of social and content marketing
Impacts a hotel or business’s search visibility and branding
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